Case Study
JTI Tourism app
JTI’s Tourism App is a mobile application designed to enhance the travel experience for users. It addresses the need for a comprehensive and user-friendly mobile application in the tourism industry. The project was developed with a focus on Malaysian users. We at Linkitsoft are delighted to launch a tourism app that enables users to explore services, discover popular places, and access exclusive offers and rewards. With the availability of apps on the App Store, Play Store, and App Gallery, JTI offers advantages such as increased tourism, support for local businesses, and advertising opportunities.
Product Description
JTI is a groundbreaking tourism app designed for Malaysian travelers, providing a user-friendly platform to access a wide range of services such as hotel bookings, attractions, transportation, and personalized recommendations. It aims to simplify trip planning, enhance the travel experience, and support increased tourism while promoting local businesses.
The Problem
The core problem users face in the tourism industry is the need for a comprehensive and user-friendly mobile application. Existing platforms often need more functionality, outdated interfaces, and need personalized recommendations. Users need help finding reliable information, planning itineraries efficiently, and accessing exclusive travel offers. This creates a fragmented and frustrating experience for travelers, hindering their ability to enjoy and explore their destinations fully.
The Goal
To develop and launch a tourism app named JTI that provides users with a seamless and immersive experience while navigating different tourist destinations. The app aims to connect users with local businesses, enhance their travel experiences, and encourage them to explore new places.
Project Duration
The project was completed within three months, including the development, testing, and deployment phases.
User Research
Extensive research was conducted to understand travelers’ and tourists’ preferences, needs, and pain points. User feedback and
insights were gathered to inform the design and functionality of the app.
1. Online Surveys:
Linkitsoft conducted online surveys targeting potential users of the JTI Tourism App to gather demographic information, travel
preferences, and pain points. The survey questions explored preferred travel destinations, desired features in a tourism app,
challenges during trip planning, and expectations for personalized recommendations.
2. In-depth Interviews:
We conducted one-on-one interviews with frequent travelers and industry professionals to gain deeper insights into their travel
planning experiences and pain points. The interviews focused on understanding their frustrations with existing tourism apps,
their desired features and functionalities, and the unique aspects of their travel preferences that could be catered to by JTI.
3. Usability Testing:
We created interactive prototypes of the JTI Tourism App and conducted usability testing sessions with diverse participants. The
participants were given specific tasks, such as booking a hotel or discovering local attractions, while their interactions with the
app were observed. The aim was to identify any usability issues, navigation challenges, or areas where the user experience could
be improved.
4. Field Studies:
Linkitsoft observed and conducted field studies with travelers during their trips to gain real-time insights into their on-the-go
needs, challenges, and interactions with the JTI Tourism App. This involved accompanying users on their trips, observing how
they used the app, and documenting their feedback and pain points as they encountered various travel scenarios.
5. Competitor Analysis:
We thoroughly analyzed existing tourism apps to understand their strengths, weaknesses, and gaps in the market that JTI could
capitalize on. The analysis focused on features, user experience, customer reviews, and competing app ratings. This helped
identify opportunities for JTI to differentiate itself and provide unique value to its users.
UX Structure
The side menu of the JTI Tourism App offers the following options:
1. Rating: Users can rate and review various service providers, helping other travelers make informed decisions based on their
experiences.
2. Services: The app provides access to many services, including hotel bookings, tourist attractions, local guides, transportation
options, and more.
3. Utility: JTI offers utility features such as a currency converter, enabling users to convert currencies while traveling easily.
4. Marketplace: The app includes a marketplace where users can discover and avail themselves of exclusive offers, deals, and
discounts from various service providers.
5. Points: Users can earn points by engaging with the app, such as by leaving reviews, sharing posts, or participating in promotions. These points can be redeemed for rewards or discounts.
6. Currency Converter: JTI includes a currency converter tool allowing users to convert between different currencies quickly.
7. Weather: Users can check the current weather conditions of their desired destinations, helping them plan their activities
accordingly.
8. Muslim Prayer Time: The app provides prayer time information for Muslims, ensuring they can conveniently access accurate
prayer timings wherever they are.
9. Change Language: Users can change the app’s language, making it accessible to a broader audience.
10. Help: The app offers a help section where users can find answers to common questions, access customer support, and receive
assistance with any issues or concerns.
11. Logout: Users can securely log out of their accounts to protect their privacy and ensure the app is not accessible to unauthorized users.
The app also offers other features that enhance the user experience, provide convenience, and offer valuable resources to make
the most of the travel journey
Home Page
Users can view the current city weather. Search button to search for specific service providers. Banner Slider strategically places banner advertisements within the app to generate revenue while ensuring they do not disrupt the user experience. Service categories listing various service providers according to their offerings, such as hotels, shopping, attractions, healthcare, tourist guides, flights, buses, and ferries. Top places section, where administrators can highlight service providers based on their reviews. Services section allowing users to view detailed information about service providers, including their names, contact numbers, websites, and addresses. Users can leave reviews for service providers.
Explore Page
Users can view posts created by other users, including
videos, pictures, and AR images related to various places.
Users can like, comment, and share posts to engage with
other travelers.
QR Scan Page
Users can scan QR codes at different locations to avail themselves of points and rewards.
My Profile Page
- Users can view the total number of posts they have created.
- Users can see the count of posts they have liked.
- Users can view the total number of places they have visited.
- Users can edit their profile details.
- Users can see the total earned points and their user level.
- Users can add their posts, including videos, pictures, and AR images related to specific places they have visited.
What advantages does JTI offer?
1. Tourism Increase:
By providing a user-friendly platform for travelers to explore various tourist attractions, JTI contributes to increased tourism in
different regions.
2. Local Business Support:
JTI promotes local businesses by featuring them in specific service categories, such as hotels, shopping, attractions, healthcare,
tourist guides, flights, buses, and ferries. This enables tourists to find and support local establishments easily.
3. Advertisement Opportunities:
The app offers advertising opportunities for businesses to showcase their services to a targeted audience of travelers. Banner ads
strategically placed within the app generate revenue while raising brand visibility
Summary
JTI is a tourism app aimed at improving the travel experiences of users. By connecting them with local businesses, providing detailed information about various services, and offering exclusive rewards, JTI seeks to enhance the tourism industry and encourage travelers to explore new destinations.
