JTI Case Study
How We Helped JTI Build a Centralized Tourism App to Simplify Travel Planning
JTI is a tourism initiative that wanted to make travel easier for both locals and international visitors. They noticed that tourists often had to jump between many apps and websites to book hotels, find attractions, arrange transportation, or get personal recommendations. This created confusion and wasted time.
We worked with JTI to build a single mobile app that brings everything together. Be it hotel bookings, attractions, transport, and tailored suggestions. The JTI app was created to make trip planning simple, support local businesses, and improve the overall travel experience for Malaysian tourists.
Industry
Tourism
Business Type
Enterprise
Platform
Mobile App
Services Involved
Development, Design, Testing, and Deployment
JTI Overview
JTI - Project Goal
Tourists visiting JTI’s region were struggling with outdated platforms, scattered information, and lack of personalization. The project goal was to create a centralized tourism app in Malaysia where travelers could plan and enjoy their trips without stress. The JTI mobile app had to combine booking, recommendations, and exclusive offers into one simple platform while promoting local tourism.
Challenges and Solutions
Travel Planning Felt Scattered
Visitors often had to use separate apps for hotels, taxis, attractions, and tour guides. This created a frustrating and disconnected experience.
Our Solution
Linkitsoft built a centralized tourism app where everything a traveler needs is available in one place. From hotel booking to attraction tickets and transport, the app gave users a complete travel experience without the hassle of juggling multiple tools.
Lack of Personalization
Most existing apps did not offer smart or personalized suggestions. Tourists felt they were getting generic recommendations instead of options according to their interests.
Our Solution
We designed a recommendation engine that suggests activities, restaurants, and experiences based on user preferences and location. This gave travelers a more personal and enjoyable journey.
Difficulty Reaching the Right Audience
Many local businesses had limited ways to advertise directly to tourists. Their marketing often got lost among bigger brands. This made it hard for local businesses to stand out and attract tourists in Malaysia.
Our Solution
We added advertising opportunities in the app. This includes banner ads placed in key sections of the app. This gave businesses a direct way to reach tourists while also creating a steady revenue stream for JTI.
Key Features of JTI Tourism App
1. Centralized Travel Hub
All travel needs like hotel booking, attractions, transportation, and offers combined in one app.
2. Personalized Recommendations
Smart suggestions for activities, dining, and sightseeing based on user interests and location.
3. Local Business Promotions
Special deals and services from local businesses to support tourism and give travelers unique choices.
4. User-Friendly Design
A clean and modern interface that makes planning a trip stress-free.
5. QR Scan Page
Tourists can scan QR codes at different locations to avail themselves points and rewards.
6. In-App Map Option
Tourists can check nearby places, for example, the nearest gas station, and use the in-app map to navigate there directly.
JTI has launched successfully in Johor Bahru, Malaysia. The app quickly gained attention from both local businesses and tourists. It is proving itself as a strong and reliable platform in the city.
The Outcome
The JTI tourism app changed how people plan their trips in Malaysia. Instead of switching between different platforms, travelers now use one trusted app from start to finish. Tourists enjoy personalized recommendations, while local businesses see more visibility and customers.
The project showed that travel planning becomes easier and more enjoyable when everything is in one place. Since its launch in Johor Bahru, the JTI app has continued to grow in popularity. It is now helping strengthen the tourism industry in the region.
Dreaming of the Ultimate Tourism App for Your City?
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