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Okay, so let’s imagine this scenario: On a rainy Tuesday morning in 2023, a sleek new productivity app hits the App Store. Now, this app is backed by a brilliant dev team and has a polished, minimalistic UI. Surprisingly, it even has some pretty wild hype on Product Hunt. To

Imagine spending months designing an engaging app with the coolest features. The UI is buttery smooth, and your team is buzzing with excitement. You launch and see users downloading it. However, they poke around for a few seconds and vanish like ghosts. For some reason, it still couldn’t keep users

Mobile app marketing means telling people about your app in smart ways. The goal is to get users, keep them, and make them happy. It matters at every step of building your app. You need a plan from the start to launch and after. App marketing includes many things. It

Users now interact with an average of 3.6 different devices daily. What’s more surprising? They expect smooth experiences across all of them. Now think about it. You use a software on your phone during lunch, then check it on your laptop in the evening. Maybe you’ll even recheck it on

Remember when you used to sit on your couch on a Friday night with popcorn in one hand? The remote would be in the other. But you’d have to search hundreds of channels for something good to watch. Sometimes, you’d have to wait hours for the right movie to start.

In January 2023, T-Mobile found some strange activity. It was linked to one of their internal APIs. When they looked closer, they found a data leak. It had quietly exposed personal information from 37 million people. There was no hacker inside the company. No dangerous virus or tool. Just one

Do you remember when we had to go to a Blockbuster store to rent a movie? Or when we had to sit in front of the TV at a set time to watch our favorite shows? Things have changed a lot. Now, we can watch anything, anytime. This is all

In 2009, one teacher who had an ambitious vision was Luis von Ahn. He taught at Carnegie Mellon and sought to assist individuals in learning languages at no cost. So, Luis partnered with one of his students, Severin Hacker. Together, they made Duolingo. It started as a small project. But

So, you built your app. A user finds it in the app store. They tap, download, and try it. But after 30 days, almost half of Android users are gone. iPhone users don’t stay much longer either. Only 23.9% of them stick around on day one. On Android, it’s just