Syed Zohaib Akhter

Imagine a startup with a great app but no clear brand. Without a strong design plan, it struggles. But with a solid design strategy, everything changes. The team researches users, sets clear goals, and creates a strong brand identity. Over time, more people engage with the app, sales go up,

Let’s suppose you buy a new mobile phone. You love its sleek and slim design. The color attracts you more to the device. You find every button just where you want it, and the way the screen turns on is amazing. This may be the best mobile you have ever

Imagine booking a flight online. You enter your details, hit “Submit,” and see: “Error 127: Transaction failed.” You try again. Same message. Frustrating, right? Now, picture this instead: “Oops! Something went wrong. Try again. Need help? Contact support.” Feels better, doesn’t it? That’s UX writing in action. It makes digital

Imagine this. A customer visits your website. It looks amazing. The colors pop. The images are sharp. Everything seems perfect. But then, they try to find something. The menus are confusing. The checkout is frustrating. After a few minutes, they leave. They never come back. This happens a lot. The

Imagine clicking on a website. It looks great. The colors pop. The design is sleek. But it takes forever to load. Or maybe you can find an app. It has all the features you need. Yet, it’s messy and hard to use. Would you stay? Probably not. UI (User Interface)

Every $1 invested in UX design yields a $100 return, as per Forrester’s UX Investment Return. It highlights the financial impact of good UX. That’s an ROI of up to 9,900%! Bad UX design is more costly than you think. Especially post-launch. In fact, 88% of visitors never visit a