Mobile apps are the key to business success in today’s digital world. More and more businesses are developing mobile apps to streamline their operations and establish a digital presence. Mobile apps not only allow businesses to reach a wider audience, but also help them improve their offerings. That, along with a multitude of other reasons, is why the app market is flooring so much these days.
According to a report by BusinessofApps, “the mobile app market in the U.S. earned a revenue close to US$45 billion last year in 2023.”
While those numbers are huge, they represent the revenue generated last year. So, most likely, the numbers this year have increased from that. However, despite the given numbers, many businesses are still operating without an app. However, they want to develop an app for their business but somewhat lack the resources to do so. This is where white label mobile app solutions step in. It not only helps the company save app development cost but also allows them to rebrand the offerings as their own. So what is a white label mobile app, and how does it differ from conventional custom app development? In order to find all the answers, we will discuss white label mobile app solutions in this blog. So, without any further ado, let’s get right into it.
What is a White-Label Mobile App?
White-label mobile applications are pre-developed, customizable applications that a business can rebrand and launch as its own. Think of it as buying a ready-made suit that you can tailor to your specifications rather than having one made from scratch. These come with core functionalities already developed, tested, and proved in the market.
Companies can customize the interface by adding all the necessary elements of their brand and editing features, and they can modify them as needed. This approach reduces the development time, increases quality, and keeps costs low. Moreover, it is certainly better than going for low-code platforms. Examples of the white label mobile app development include food delivery systems, fitness tracking applications, and e-commerce solutions, which businesses can adapt for their brand identity.
What’s the Difference Between White Label Mobile Apps & Custom Mobile Apps?
While white label and custom development solutions are similar in a few ways, their nature however is quite the contrary. Therefore, let’s look at the things that differentiate white label mobile apps from custom apps.
Custom App Development Budget and Ongoing Expenses
White-label applications usually cost 60-80% less than custom development, with foreseeable monthly costs rather than extremely high upfront costs. In the case of custom applications, though, businesses have to invest a lot in the development process itself, while they also have to pay continuously for its maintenance. White-label solutions normally encompass maintenance in their subscription and hence make budgeting easier and more manageable for the business.
Mobile Application Customisation & Features
White-label applications provide features out of the box but also include the possibility to customize branding and some basic functionality. While custom applications allow unlimited flexibility in feature development, most white label mobile app solutions focus on features that have been proven as industry-standard and fit most of the business needs. The trade-off is between complete control and ready-to-use functionality.
Development Process & Maintenance
The development process for the white label mobile app is streamlined and focuses on customization and branding. Maintenance is primarily handled by providers, including regular updates and bug fixes. This is opposed to having to go through an entire development cycle for a custom application, which would require dedicated resources for maintenance.
Time to Launch
White-label solutions drastically reduce time-to-market and launch within 4-8 weeks in general. The development and deployment of custom apps take more than 6 to 12 months, based on the complexity of the app. Consequently, this faster deployment enables the business to get up and running quickly by establishing immediate market presence and start generating return on investment.
Onboarding
The white label mobile app comes with established onboarding processes and documentation, making it easier to train staff and users. The provider typically offers support materials and guidance, streamlining the implementation process for businesses adopting the solution.
Branding
The white label mobile app offers the ability to insert basic branding elements, such as logos, color schemes, and font. On the other hand, a custom application allows for complete branding implementation. Generally speaking, a white-label solution offers enough in its customization options to maintain brand consistency and recognition across platforms.
Security and Data
The providers subject the white label mobile app to thorough testing for security, and release updates quite often. They usually include standard security features and compliance measures. On the other hand, custom apps may offer more specialized security options for special needs.
App Store and Google Play Acceptance
White-label solutions often come pre-approved for app stores and, therefore, make the process of submission to stores easier. The provider performs a big part of the technical requirements and updates. In the case of a custom app, the submission and compliance management for each different store is dealt with separately.
Scalability and Updates
The white label mobile app includes regular updates, scalability options managed by the provider, to ensure the application grows with your business. The server management and performance optimization normally come from the provider. Although customization options could be somewhat limited compared to a custom solution.
Advantages of White Label Apps
The pros of white label apps are way too many. Therefore, let’s look at the advantages of white label solutions that make it worth it to choose them over no-code app builder or custom development solutions.
Cost-Effective App Solutions
The white label mobile app saves a lot in development costs by leveraging existing infrastructure and code. This can allow businesses to save up to 70% compared to customized development, since it is going to pay only for customization and licensing, rather than building it all from scratch. This means every company, irrespective of its size, can easily deploy mobile applications in a cost-effective manner.
Time Efficiency
Development time is drastically reduced with white-label solutions, going from weeks instead of months before being up and running. The core functionality has already been built and tested. This allows the enterprise to focus on customizing and branding rather than fundamental development work. Moreover, this efficiency helps companies respond quickly to market opportunities.
Customization
The white label mobile app comes with enough customization options to match your brand identity while maintaining their core functionality. The businesses can tailor the app right from UI elements to specific feature modifications to meet their needs while using the benefits of tested architecture.
Quick Time to Market
White-label solutions allow businesses to launch their app in weeks versus months. Since these apps are pre-built, businesses can quickly release their branded application and gain a competitive advantage while beginning to generate returns sooner than with custom development.
Scalability
The white label mobile app works in a manner that allows scalability options and grows alongside your business. This infrastructure has already been tested for different user loads, and in most scenarios, providers handle server management and performance optimization to guarantee smooth operation during the growth of one’s user base.
Branded App
The white label mobile app allows businesses to transform a pre-built solution into their own branded product with customization options for logos, colors, and design elements. Moreover, it allows businesses to maintain brand consistency while leveraging proven functionality, creating a professional and cohesive user experience.
Lesser Risk of Failure
The white label mobile app reduces the product development risks, as they are built based on tested platforms and proven functionalities. As a matter of fact, these solutions have already overcome major development challenges and have established user bases with refined feature sets. Therefore, it reduces the chances of technical issues or user adoption problems.
Disadvantages of White Label App Development
Like with any solution, it’s not all roses and sunshine with white label solutions. Therefore, some of the downsides of white label app development are as follows:
Minimal Customization
Even though white-label applications allow for basic customization, they may not enable to meet highly specific or unique feature requests. The core functionality of such solutions remains relatively fixed, constraining businesses from making radical changes or innovative features that would set them apart in the market. This constraint can be particularly perplexing for companies with specialized requirements.
Limited Control
Businesses using white-label solutions have limited access to the source code of the app and the underlying architecture. This means that the business will be dependent on the provider for big updates, bug fixes, and implementation of features. Not being able to make big technical changes may hinder your ability to adapt quickly to changing market demands or a particular user’s needs.
Risk of Similarity
Since white-label apps share the same base code, as well as similar features, there’s always a chance that your application will look similar to your competitors using the same solution. This greatly complicates things and makes it difficult to stand out in a busy marketplace when a number of businesses under the same industry use the very same white label platform.
Diminished Uniqueness
The standardized nature of white-label solutions can make it difficult to create a truly unique user experience. While branding elements can be customized, the core functionality and user flow often remain similar across implementations, constraining one’s ability to innovate or differentiate their service offering.
Overdependence on the App Developer
The problem with using a white-label solution is that it creates heavy reliance on the provider for their continuing service and support. If the provider faces technical problems, discontinues the product, or goes out of business, it can seriously affect your business operations. This reliance also means you have to accept their updated schedule and development priorities.
Which Industries Use White Label Apps?
Most major industries these days use white label apps to improve their operations. Therefore, these are some of the most important industries that use these solutions:
White Label Apps for Restaurants and Cafes
Restaurant businesses use white-label apps that make online ordering easy, as well as table reservations and loyalty programs. Moreover, they use white label mobile app for food delivery as well. Most of the solutions provide menu management features along with real-time order tracking, integration with delivery services, among others. For cafes, on the other hand, these apps will have integrations with mobile payment capabilities, punch cards, and personalized offers. Therefore, it helps them compete with big chain stores while still retaining their brand identity.
Enterprise or Business Apps
White-label solutions are used by corporate entities for internal communication, project management, and even employee engagement. Such applications smoothen the workflow by sharing documents and enhancing collaboration in a team. They often include features like time tracking, task management, and secure messaging, all while maintaining the company’s branding and security protocols.
Healthcare and Fitness
Fitness centers and healthcare providers use white label mobile app to offer telehealth services, appointment scheduling, and workout tracking. The applications include features like health monitoring, medication reminders, and virtual consultation capabilities. Fitness businesses use these applications for class bookings, progress tracking, and offering personalized workout plans.
Travel and Hospitality
Hotels and travel agencies use white label applications for booking management, virtual check-in, and concierge services. These solutions usually include features like room selection, recommendations of local activities, and loyalty program integration. The apps help in creating an enhanced experience for guests while maintaining the unique service standards of the establishment.
Retail and e-Commerce
Retailers use white-label applications as a way for them to create branded shopping experiences, manage inventory and process mobile payments. Many such applications include features like product catalogs, shopping carts, and integration with loyalty programs. This way, these apps allow businesses to compete in the digital marketplace while maintaining direct control over customer relationships and data.
How to Choose a White-Label App Development Company?
Getting white-label solutions requires choosing a provider. However, there are a few factors that you must consider when choosing a white-label app development company. So, these factors are as follows:.
Easy Mobile App Development and Maintenance
You must choose a provider who can provide seamless development processes along with full maintenance support. The company should clearly document, have responsive technical support, and update regularly. Moreover, their app maintenance package should cover bug fixes, security patches, and performance optimization. This will ensure your application can remain updated and functional without requiring too much of your time and internal resources.
Company Can Effortlessly Customize and Deliver Quickly
You must look for developers with a proven track record in fast customization and deployment. From the portfolio of such a company, it should be apparent that it has been continuously customizing its white-label solution for various brands’ needs while keeping their delivery times short. The company’s diverse portfolio should show multiple examples of such customization along with delivery times as promised.
Affordability and Sustainability
You must select the provider whose pricing models appear crystal clear to you, fit in your budget, and ensure long-term viability. The company should provide you with clear cost structures covering initial customization, ongoing maintenance, and future updates. Therefore, you must evaluate their pricing against market standards and ensure it includes all necessary services without any hidden costs.
Embark on Your App Adventure with Our Expert App Development Services!
Scalability and Suitability
You will need to partner with a developer whose solutions can grow with your business needs. The company should offer flexible infrastructure that handles increased user loads and feature additions. Their platform should demonstrate scalability, proven across different business sizes and industries, with clear upgrade paths for expanding functionality.
Smart App Design and App Development Platform Tech Stack
You must evaluate the technical expertise and app development frameworks and platform capabilities of the company. Their mobile app technologies stack should use current industry standards and best practices. You can consider providers that regularly update their platforms, add modern design principles, and show expertise in iOS and Android development environments.
How Much Does It Cost to Develop a White Label Mobile App?
The development cost of white label mobile applications ranges from $15,000 to $25,000, whereas in custom development, these can extend beyond $30,000. Pricing depends on the level of customization, complexity of application features, platform choice whether iOS or Android and licensing models.
Most of the white-label solutions have tiered pricing plans, with basic-level customization starting from lower-tier plans, scaling up to enterprise-level modifications. This pricing model makes it accessible for businesses of all sizes, from startups to well-established companies, while allowing flexibility for adding features as the needs of the business continue to evolve. Moreover, monthly maintenance and update costs usually come with subscription fees.
Build Apps With Linkitsoft’s White Label Development Company
When looking to get white label app development solutions, there is no better option than Linkitsoft’s app development agency. Linkitsoft provides fully featured white-label mobile app solutions that combine efficiency with customization. Our experienced team understands the unique challenges of businesses within the digital marketplace and provides end-to-end support throughout the development process. We offer extensive customization options so that your app stands out while maintaining the reliability of proven architecture. Our white-label solutions come with regular updates, technical support, and seamless integration capabilities, all of which make the launch of your branded apps quicker and cost-effective.
Final Thoughts
That is all we have to talk about the white label mobile app. We hope that the advantages as well as the disadvantages can help you choose between white label and custom solutions. However, if you have made up your mind and intend to go for white label solutions, then you can choose Linkitsoft as your provider. If you liked reading this blog, then we suggest you check out more blogs like these from our website.